Digital Marketing

Digital Marketing is promoting a business, product or service through virtual communication. Virtual communication is powered through technology and internet connectivity. Anytime you are not communicating face to face but using a virtual form to get a message across, you are using digital communication. This workshop will introduce you to: 

  • Digital Marketing Channels 
  • Developments and Strategies in Digital Marketing 
  • Crafting a Digital Marketing Strategy 
  • Crafting your Strategy 
  • Basic Copywriting and PR Online 
  • The Basics Websites & Blogs 
  • Search Engine Marketing 
  • Google Analytics 
  • Social Media Marketing 

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