Treasury Sales – Uganda (Kampala)
Treasure sales is a key component of any financial institutions product and service offering to clients. For the most part, the treasury sales function is in fact the distribution network through which the bank delivers its various products and services to a large variety of clients, many of whom not often aware of all these options available to them. The Treasury Sales staff is in fact the front line, representing the bank in the eyes of the client.
In the end, the success of any Treasure Sales resource revolves around one key theme, understanding the business risks as well as requirements faced by a client and being able to suggest the most appropriate product or service to mitigate these needs.
From a bank's point of view, its treasury sales force is responsible to funnel the constant stream of business that occurs on a daily basis into their own bank, providing the bank the opportunity to gain market share and thereby ensuring the sustainability and mutual benefit inherent for both parties involved.
What most sales people lack however is the ability to step outside of their own respective product or service area, viewing a client's risk on a holistic basis and being able to deliver the bank to the client in a product-neutral manner.
This course will focus on delegates gaining a practical understanding of how a real business works, how no single product created by a bank stands in isolation, how the actions of a sales person could either mitigate the risk, or worst, contribute to it. Class participation is encouraged putting each candidate in the driver's seat of a corporate client faced with multiple solutions to any given problem. The ultimate aim is for attendees to gain an understanding of just how difficult this process is for a client, and then crossing the divide in formulating ways in which they can assist clients better due to a thorough understanding of where a client comes from.
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